Incepted in 1999, the Bharat Army is the official supporters club of Team India- bringing together passionate fans of Indian Cricket from all across the world under an organized supporters group that travels around the globe supporting the team.

To enhance the experience of the digital audience, the Bharat Army recruited Sportwalk on-board as the official creative agency that has handled its social media channels and campaigns since the Cricket World Cup 2019.

Following a successful association in 2019, the Bharat Army extended its partnership with Sportwalk for 2020. Sportwalk facilitated the Bharat Army in gaining over 250,000+ followers in the calendar year across all platforms.

Stars Of Tomorrow – ICC U19 World Cup 2020 Coverage (Jan & Feb)

Sportwalk carried out extensive coverage of the ICC Women’s T20 World Cup 2020 in which Team India reached the finals. The campaign was carried out with the motive to bring new followers to Women’s Cricket and back the ladies who carried the dreams of a billion people on their shoulders.

ICC Women’s T20 World Cup 2020 Coverage (Feb & Mar)

ICC Women’s T20 World Cup 2020 Coverage (Feb & Mar)

The Miracle Of Eden – Eden Gardens 2001 Test Anniversary Campaign (Mar)

With Covid-19 restrictions in place and following the suspension of all sporting events, Sportwalk conceptualized and made a series of posts that kept the audience engaging despite the lack of live sports, growing the Bharat Army audience and carrying out multiple campaigns like #BharatArmyPlayerPortrait and #BAGullyJerseyDesign contest.

Engagement Posts (Apr & May)

Reliving Wankhede ’11 – ICC Cricket World Cup 2011 Anniversary Campaign (Apr)

CWC 2019 Rewind – ICC Cricket World Cup 2019 Anniversary Campaign (Jun & Jul)

The Bharat Army partnered with the Caribbean Premier League franchise Barbados Tridents for the 2020 edition of the tournament. Sportwalk faciliated the franchise in gaining reach amongst the Indian audience through a series of activations – Ask the player, giveaway contests, quiz and much more.

CWC 2019 Rewind – ICC Cricket World Cup 2019 Anniversary Campaign (Jun & Jul)

Dream 11 IPL 2020 marked the return of cricketing action involving Indian cricket stars and Sportwalk facilitated Bharat Army in providing an in-depth coverage of the tournament,featuring stats and insights on a daily basis.

#BAIPLFanCam brought fans of all the franchises together on the Bharat Army’s social media platforms to express their post match views on each game.

Dream 11 IPL 2020 Coverage – Pre Tournament (Aug & Sep)

Dream 11 IPL 2020 Coverage (Sep to Nov)

Dream 11 IPL 2020 Coverage (Sep to Nov)

Dream 11 IPL 2020 Coverage (Sep to Nov)

With Team India returning to action away to the Aussies, Sportwalk restarted live coverage on Bharat Army’s platforms. Over the T20, ODI and the 2 Tests played so far, Bharat Army has gathered over 35,000 followers thanks to native content from the BA Australia team and our in-depth coverage of the games.

India’s Tour Of Australia Coverage – ODIs & T20Is (Nov & Dec)

India’s Tour Of Australia Coverage – ODIs & T20Is (Nov & Dec)

India’s Tour Of Australia Coverage – Tests (Dec)

Special Posters

BAL On Tour – Mascot Illustrations

From reporting on the analytics required by the brand to creating co-branded collaterals, Sportwalk was also involved in the ideation and execution of campaigns for different brands associated with the Bharat Army.

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