The Bharat Army Cricket World Cup merchandising 2019

Incepted in 1999, The Bharat Army is the official supporters club of Team India bringing together the passionate fans of Indian Cricket from all over the world under an organized supporters group that travels around the globe supporting the team.

The Bharat Army Travel was named as an ‘Official ICC Travel and Tours Partner’ for the Cricket World Cup 2019. Close to 11,000 Bharat Army members from 23 countries travelled to England and Wales to cheer for India.

To enhance the experience of the members, Bharat Army partnered with Sportwalk to conceptualize, design and produce supporter’s packs that carried a set of merchandise and memorabilia.

Bharat Army CWC19 Supporters Pack

Bharat Army’s CWC19 Tournament Programme was an introduction to what a fan can expect from Team India’s campaign.

The 44 page book featured fixtures, match previews, head-to-head statistics, performance insights and articles about the players besides their songs and chants.

CWC19 Tournament Programme

CWC19 Tournament Programme

Bharat Army’s CWC19 Tour Guide was a compilation of information about all the cities and stadiums hosting the World Cup.

Besides featuring illustrated versions of the iconic stands and stadium layout charts, the book also carried a list of recommended landmarks, restaurants and pubs to visit in each city.

CWC19 Tour Guide

CWC19 Tour Guide

Bharat Army’s CWC19 Comic Book -‘The Victory Lap’ was a compilation of Indian Cricket’s iconic moments, from the Cricket World Cup history featuring 15 moments right from Kapil Dev’s innings against Zimbabwe in 1983 to MS Dhoni’s iconic six at the Wankhede in 2011.

CWC19 Comic Book

CWC19 Comic Book


Kits being distributed to the members during the Cricket World Cup


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