Digital outreach campaigns for FairPlay and CoinSwitch Kuber 2021

Amongst numerous outreach campaigns carried out in 2021, Sportwalk partnered with FairPlay and CoinSwitch Kuber during the IPL 2021 and ICC Men’s T20 World Cup in association with the Bharat Army.

FairPlay is one of India’s most trusted betting exchanges that offer the likes of sportsbooks and live casinos and live Indian card games. Our campaign for them involved promoting their contest and building brand awareness.

With over 30 infographics, 9 giveaway contests and 18 ad campaigns set across our channels, we generated over 2.16 million impressions and 93,100 engagements during IPL 2021. Over 960 fans participated in the contest during the month-long activation.

Promotional Campaign

Co-branded Content

CoinSwitch Kuber is the largest crypto trading platform in India with a user base of 10M+, in just 15 months. Our campaign for them involved building awareness about cryptocurrency and gaining brand visibility.

We received nearly 1 million impressions and 70,000 engagements during the campaign, with 10 lucky winners receiving BTC worth 500 INR from CoinSwitch as a giveaway.

Promotional Campaign

Co-branded Content


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