Sports. We get it.

Sports.
We get it.

Cricket to chess, grassroots to global.

Sportwalk Studio is a sports branding, media and marketing agency, partnering with leagues, federations, teams, brands and athletes. We build the identity, make the content, run the campaigns and create the fan experience.

About

Home advantage

01

Sports, exclusively

We don’t do everything. Sports is all we do. Knowing how a season is built and what your fans want to see is where most agencies get to eventually. Ten years in, it’s where we start.

02

Experience at every level

Our expertise isn’t borrowed. We’ve delivered for properties from grassroots to global leagues, so we know what you need at the stage you’re at and what you need next.

03

End to end, all in-house

From the first strategy session to the on-ground execution and the report at the end, it’s one team. You’ll work with all of them. Nothing gets passed to a vendor you’ll never meet.

Services

Sports 360°

Branding and identity

Brand strategy, positioning and identity creation for new properties, and the rebrands and refreshes an existing one needs when it outgrows its look. Guidelines and collaterals for both.

Design and motion

Brand and season design systems, match coverage templates, hero graphics, illustrations and motion graphics. Built to scale from social to the stadium, and to hold all season.

Outdoor and print design

Venue and stadium branding, fan experience zones, OOH and print collaterals. Concept through to print ready artwork, for everything a property looks like away from a screen.

Websites

Design, development and maintenance, including real-time updates the site needs once the season starts. Fan engagement and gamification layers where they earn their place.

Social media

Full ownership of a property’s channels. Strategy and planning, content creation, campaign management, account and community management, and reporting that shows what actually moved.

On-ground production

Matchday coverage first: our own crews at the venue, producing in real time. Photoshoots, short and long format video, and content IPs from concept through to production.

Paid marketing

Content marketing, social media marketing, performance marketing, SEO and SEM. Planned around what each campaign is for, whether that is visibility or conversions.

PR and outreach

Press releases and coverage, media relations, influencer and celebrity collaborations, and the crisis and reputation management a property needs when a season turns.

Commercial

Sponsorship deck design, built on media valuation and viewership data. Creating content led inventory a property can sell. Sponsor deliverables management and reporting through the season.

Projects

Work we are proud of

Work we are
proud of

  • APL Pipers

    Multi sport group

    Sport

    Hockey, Chess, Table Tennis, Tennis, Padel

    Services

    Design and motion, Social media, On-ground production, Paid marketing, Commercial

    Owned by APL Apollo and led by Indian tennis legend Mahesh Bhupathi, the Pipers have competed across five sports, represented by iconic names including Rohan Bopanna, Magnus Carlsen and Manika Batra, with PR Sreejesh as Director of Hockey.

    Our work began in the 2024-25 season with a design system rebuild and implementing a single brand voice across teams that had been communicating separately. Content IPs built from scratch: On Tour for vlogs, Unplugged and Off-Duty for fun content, All Access for matchday, and Made of Steel for player stories. Title winning campaigns covered in Padel, Chess and Women’s Hockey.

  • Jaipur Pink Panthers

    Pro Kabaddi League

    Sport

    Kabaddi

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, Websites, Commercial

    Owned by Bollywood superstar Abhishek Bachchan, the Pink Panthers won the inaugural title in 2014 and a second title in 2022, and remain one of the league’s most followed franchises.

    Our work began in the 2025 season with ‘New Roar Begins’, a campaign marking the team’s move to a younger squad, and a fresh identity to carry it. The design theme ran across every touch point, from bus branding in each city to illustrated posters for the Jaipur home leg. Vlogs, an unplugged podcast and other content IPs were built from scratch. The impact: over 200 million views.

  • Punjab FC and Roundglass Sports

    Club and sports group

    Sport

    Football

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, On-ground production

    Punjab FC is the state’s only side in the top flight of Indian football, under Roundglass Sports, a group building a pathway from grassroots to elite through development centres across Punjab.

    Our work began in the 2024-25 season with a theme rooted in Phulkari artwork, carried across social media, venue branding, fan experience zones and the team bus, alongside the North Wala Swag campaign.

    For Roundglass Sports we cover the events that feed the pathway, from the Punjab Hockey League to the Village Sports Festival. We also track their athletes wherever they compete.

  • Tamil Nadu Premier League

    State level T20 league

    Sport

    Cricket

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, Paid marketing, On-ground production, Commercial

    Associated with the league since 2024, and for the iconic tenth season in 2026 we got to do all of it: a season identity that carried across ceremonies, on-ground branding, broadcast and the social feed. Creative shoots before the season, on-ground coverage through it. With the league going digital first on YouTube in 4K and three languages, we ran the paid marketing push behind the initiative.

    The result: 4 billion+ impressions, 33 million+ stream views and over 275 million on social.

  • World Legends Pro T20

    Legends T20 league

    Sport

    Cricket

    Services

    Design and motion, Social media, On-ground production, Paid marketing

    A marquee legends T20 league that landed in Goa for the first time in 2026, bringing names like Chris Gayle, Dale Steyn, Shikhar Dhawan and Suresh Raina back together for one more shot at T20 glory.

    Our work began with the league’s launch on social, then the buildup through player, squad and team reveals. On-ground coverage followed: trophy tour, player arrivals, interviews and matchday coverage, with photos and videos captured, edited and uploaded in real time.

    The result: over 340 million views and 700,000 followers in the inaugural season.

  • Vedanta Kalinga Lancers

    Hockey India League

    Sport

    Hockey

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, On-ground production, Paid marketing, PR and outreach

    Champions of the Men’s Hero Hockey India League in 2025-26, representing Odisha, India’s biggest hotbed for young hockey talent.

    The season identity was rooted in Odia culture: motifs from the Konark Wheel, the Sun Temple and Sambalpuri textiles, with the jersey colours as the palette. Illustrations drawn from scratch carried it onto OOH, merchandise and matchday posters built around host city landmarks, and animation led videos ran all season.

    The result: fastest growing team on social that season, 17,000 new followers, 24 million reached and a packed house for the Final in Bhubaneswar.

  • Tamil Nadu Cricket Association

    Governing body

    Sport

    Cricket

    Services

    Design and motion, Social media, On-ground production

    The BCCI affiliated body governing cricket in Tamil Nadu, from grassroots to international, and developing the game through age group, national and senior tournaments.

    Associated since the 2024-25 season, we revamped the look with distinct themes for men’s senior, women’s and age group matches, covered the games at Chepauk, and tracked Tamil Nadu players in the IPL and internationals. Photoshoots for every squad, on-ground coverage for home matches, three title wins covered along the way.

    The result: 130,000 new followers across two seasons, and 175 million impressions in 2025-26, all organic.

  • Squash Rackets Federation of India

    Governing body

    Sport

    Squash

    Services

    Branding and identity, Design and motion, Social media, On-ground production

    The governing body for squash in India, taking a sport that began in cantonments and private clubs onto the world circuit.

    Our work with SRFI began with the SDAT Squash World Cup in 2025: branding, social media and on-ground content production for a tournament India went on to win, a historic first.

    We now cover the Indian squash calendar and Indians competing internationally, handling branding for the major events and building the storytelling around the players.

  • Dubai Royals

    World Legends Pro T20 League

    Sport

    Cricket

    Services

    Branding and identity, Design and motion, Social media, On-ground production

    Champions of the inaugural World Legends Pro T20 League in 2026, captained by Shikhar Dhawan and featuring some of the biggest names in international cricket.

    Brought in ahead of the season to build the brand’s social presence, we made Dubai itself the design language, from the skyscrapers of Business Bay to the backlanes of Fahidi Market. A player announcement campaign set against the city’s landmarks came first, followed by live match coverage, video content with the players and sponsor shoots.

    By the end: champions on the field, and the most followed team online.

  • APL Pipers

    Multi sport group

    Sport

    Hockey, Chess, Table Tennis, Tennis, Padel

    Services

    Design and motion, Social media, On-ground production, Paid marketing, Commercial

    Owned by APL Apollo and led by Indian tennis legend Mahesh Bhupathi, the Pipers have competed across five sports, represented by iconic names including Rohan Bopanna, Magnus Carlsen and Manika Batra, with PR Sreejesh as Director of Hockey.

    Our work began in the 2024-25 season with a design system rebuild and implementing a single brand voice across teams that had been communicating separately. Content IPs built from scratch: On Tour for vlogs, Unplugged and Off-Duty for fun content, All Access for matchday, and Made of Steel for player stories. Title winning campaigns covered in Padel, Chess and Women’s Hockey.

  • Jaipur Pink Panthers

    Pro Kabaddi League

    Sport

    Kabaddi

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, Websites, Commercial

    Owned by Bollywood superstar Abhishek Bachchan, the Pink Panthers won the inaugural title in 2014 and a second title in 2022, and remain one of the league’s most followed franchises.

    Our work began in the 2025 season with ‘New Roar Begins’, a campaign marking the team’s move to a younger squad, and a fresh identity to carry it. The design theme ran across every touch point, from bus branding in each city to illustrated posters for the Jaipur home leg. Vlogs, an unplugged podcast and other content IPs were built from scratch. The impact: over 200 million views.

  • Punjab FC and Roundglass Sports

    Club and sports group

    Sport

    Football

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, On-ground production

    Punjab FC is the state’s only side in the top flight of Indian football, under Roundglass Sports, a group building a pathway from grassroots to elite through development centres across Punjab.

    Our work began in the 2024-25 season with a theme rooted in Phulkari artwork, carried across social media, venue branding, fan experience zones and the team bus, alongside the North Wala Swag campaign.

    For Roundglass Sports we cover the events that feed the pathway, from the Punjab Hockey League to the Village Sports Festival. We also track their athletes wherever they compete.

  • Tamil Nadu Premier League

    State level T20 league

    Sport

    Cricket

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, Paid marketing, On-ground production, Commercial

    Associated with the league since 2024, and for the iconic tenth season in 2026 we got to do all of it: a season identity that carried across ceremonies, on-ground branding, broadcast and the social feed. Creative shoots before the season, on-ground coverage through it. With the league going digital first on YouTube in 4K and three languages, we ran the paid marketing push behind the initiative.

    The result: 4 billion+ impressions, 33 million+ stream views and over 275 million on social.

  • World Legends Pro T20

    Legends T20 league

    Sport

    Cricket

    Services

    Design and motion, Social media, On-ground production, Paid marketing

    A marquee legends T20 league that landed in Goa for the first time in 2026, bringing names like Chris Gayle, Dale Steyn, Shikhar Dhawan and Suresh Raina back together for one more shot at T20 glory.

    Our work began with the league’s launch on social, then the buildup through player, squad and team reveals. On-ground coverage followed: trophy tour, player arrivals, interviews and matchday coverage, with photos and videos captured, edited and uploaded in real time.

    The result: over 340 million views and 700,000 followers in the inaugural season.

  • Vedanta Kalinga Lancers

    Hockey India League

    Sport

    Hockey

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, On-ground production, Paid marketing, PR and outreach

    Champions of the Men’s Hero Hockey India League in 2025-26, representing Odisha, India’s biggest hotbed for young hockey talent.

    The season identity was rooted in Odia culture: motifs from the Konark Wheel, the Sun Temple and Sambalpuri textiles, with the jersey colours as the palette. Illustrations drawn from scratch carried it onto OOH, merchandise and matchday posters built around host city landmarks, and animation led videos ran all season.

    The result: fastest growing team on social that season, 17,000 new followers, 24 million reached and a packed house for the Final in Bhubaneswar.

  • Tamil Nadu Cricket Association

    Governing body

    Sport

    Cricket

    Services

    Design and motion, Social media, On-ground production

    The BCCI affiliated body governing cricket in Tamil Nadu, from grassroots to international, and developing the game through age group, national and senior tournaments.

    Associated since the 2024-25 season, we revamped the look with distinct themes for men’s senior, women’s and age group matches, covered the games at Chepauk, and tracked Tamil Nadu players in the IPL and internationals. Photoshoots for every squad, on-ground coverage for home matches, three title wins covered along the way.

    The result: 130,000 new followers across two seasons, and 175 million impressions in 2025-26, all organic.

  • Squash Rackets Federation of India

    Governing body

    Sport

    Squash

    Services

    Branding and identity, Design and motion, Social media, On-ground production

    The governing body for squash in India, taking a sport that began in cantonments and private clubs onto the world circuit.

    Our work with SRFI began with the SDAT Squash World Cup in 2025: branding, social media and on-ground content production for a tournament India went on to win, a historic first.

    We now cover the Indian squash calendar and Indians competing internationally, handling branding for the major events and building the storytelling around the players.

  • Dubai Royals

    World Legends Pro T20 League

    Sport

    Cricket

    Services

    Branding and identity, Design and motion, Social media, On-ground production

    Champions of the inaugural World Legends Pro T20 League in 2026, captained by Shikhar Dhawan and featuring some of the biggest names in international cricket.

    Brought in ahead of the season to build the brand’s social presence, we made Dubai itself the design language, from the skyscrapers of Business Bay to the backlanes of Fahidi Market. A player announcement campaign set against the city’s landmarks came first, followed by live match coverage, video content with the players and sponsor shoots.

    By the end: champions on the field, and the most followed team online.

  • APL Pipers

    Multi sport group

    Sport

    Hockey, Chess, Table Tennis, Tennis, Padel

    Services

    Design and motion, Social media, On-ground production, Paid marketing, Commercial

    Owned by APL Apollo and led by Indian tennis legend Mahesh Bhupathi, the Pipers have competed across five sports, represented by iconic names including Rohan Bopanna, Magnus Carlsen and Manika Batra, with PR Sreejesh as Director of Hockey.

    Our work began in the 2024-25 season with a design system rebuild and implementing a single brand voice across teams that had been communicating separately. Content IPs built from scratch: On Tour for vlogs, Unplugged and Off-Duty for fun content, All Access for matchday, and Made of Steel for player stories. Title winning campaigns covered in Padel, Chess and Women’s Hockey.

  • Jaipur Pink Panthers

    Pro Kabaddi League

    Sport

    Kabaddi

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, Websites, Commercial

    Owned by Bollywood superstar Abhishek Bachchan, the Pink Panthers won the inaugural title in 2014 and a second title in 2022, and remain one of the league’s most followed franchises.

    Our work began in the 2025 season with ‘New Roar Begins’, a campaign marking the team’s move to a younger squad, and a fresh identity to carry it. The design theme ran across every touch point, from bus branding in each city to illustrated posters for the Jaipur home leg. Vlogs, an unplugged podcast and other content IPs were built from scratch. The impact: over 200 million views.

  • Punjab FC and Roundglass Sports

    Club and sports group

    Sport

    Football

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, On-ground production

    Punjab FC is the state’s only side in the top flight of Indian football, under Roundglass Sports, a group building a pathway from grassroots to elite through development centres across Punjab.

    Our work began in the 2024-25 season with a theme rooted in Phulkari artwork, carried across social media, venue branding, fan experience zones and the team bus, alongside the North Wala Swag campaign.

    For Roundglass Sports we cover the events that feed the pathway, from the Punjab Hockey League to the Village Sports Festival. We also track their athletes wherever they compete.

  • Tamil Nadu Premier League

    State level T20 league

    Sport

    Cricket

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, Paid marketing, On-ground production, Commercial

    Associated with the league since 2024, and for the iconic tenth season in 2026 we got to do all of it: a season identity that carried across ceremonies, on-ground branding, broadcast and the social feed. Creative shoots before the season, on-ground coverage through it. With the league going digital first on YouTube in 4K and three languages, we ran the paid marketing push behind the initiative.

    The result: 4 billion+ impressions, 33 million+ stream views and over 275 million on social.

  • World Legends Pro T20

    Legends T20 league

    Sport

    Cricket

    Services

    Design and motion, Social media, On-ground production, Paid marketing

    A marquee legends T20 league that landed in Goa for the first time in 2026, bringing names like Chris Gayle, Dale Steyn, Shikhar Dhawan and Suresh Raina back together for one more shot at T20 glory.

    Our work began with the league’s launch on social, then the buildup through player, squad and team reveals. On-ground coverage followed: trophy tour, player arrivals, interviews and matchday coverage, with photos and videos captured, edited and uploaded in real time.

    The result: over 340 million views and 700,000 followers in the inaugural season.

  • Vedanta Kalinga Lancers

    Hockey India League

    Sport

    Hockey

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, On-ground production, Paid marketing, PR and outreach

    Champions of the Men’s Hero Hockey India League in 2025-26, representing Odisha, India’s biggest hotbed for young hockey talent.

    The season identity was rooted in Odia culture: motifs from the Konark Wheel, the Sun Temple and Sambalpuri textiles, with the jersey colours as the palette. Illustrations drawn from scratch carried it onto OOH, merchandise and matchday posters built around host city landmarks, and animation led videos ran all season.

    The result: fastest growing team on social that season, 17,000 new followers, 24 million reached and a packed house for the Final in Bhubaneswar.

  • Tamil Nadu Cricket Association

    Governing body

    Sport

    Cricket

    Services

    Design and motion, Social media, On-ground production

    The BCCI affiliated body governing cricket in Tamil Nadu, from grassroots to international, and developing the game through age group, national and senior tournaments.

    Associated since the 2024-25 season, we revamped the look with distinct themes for men’s senior, women’s and age group matches, covered the games at Chepauk, and tracked Tamil Nadu players in the IPL and internationals. Photoshoots for every squad, on-ground coverage for home matches, three title wins covered along the way.

    The result: 130,000 new followers across two seasons, and 175 million impressions in 2025-26, all organic.

  • Squash Rackets Federation of India

    Governing body

    Sport

    Squash

    Services

    Branding and identity, Design and motion, Social media, On-ground production

    The governing body for squash in India, taking a sport that began in cantonments and private clubs onto the world circuit.

    Our work with SRFI began with the SDAT Squash World Cup in 2025: branding, social media and on-ground content production for a tournament India went on to win, a historic first.

    We now cover the Indian squash calendar and Indians competing internationally, handling branding for the major events and building the storytelling around the players.

  • Dubai Royals

    World Legends Pro T20 League

    Sport

    Cricket

    Services

    Branding and identity, Design and motion, Social media, On-ground production

    Champions of the inaugural World Legends Pro T20 League in 2026, captained by Shikhar Dhawan and featuring some of the biggest names in international cricket.

    Brought in ahead of the season to build the brand’s social presence, we made Dubai itself the design language, from the skyscrapers of Business Bay to the backlanes of Fahidi Market. A player announcement campaign set against the city’s landmarks came first, followed by live match coverage, video content with the players and sponsor shoots.

    By the end: champions on the field, and the most followed team online.

  • APL Pipers

    Multi sport group

    Sport

    Hockey, Chess, Table Tennis, Tennis, Padel

    Services

    Design and motion, Social media, On-ground production, Paid marketing, Commercial

    Owned by APL Apollo and led by Indian tennis legend Mahesh Bhupathi, the Pipers have competed across five sports, represented by iconic names including Rohan Bopanna, Magnus Carlsen and Manika Batra, with PR Sreejesh as Director of Hockey.

    Our work began in the 2024-25 season with a design system rebuild and implementing a single brand voice across teams that had been communicating separately. Content IPs built from scratch: On Tour for vlogs, Unplugged and Off-Duty for fun content, All Access for matchday, and Made of Steel for player stories. Title winning campaigns covered in Padel, Chess and Women’s Hockey.

  • Jaipur Pink Panthers

    Pro Kabaddi League

    Sport

    Kabaddi

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, Websites, Commercial

    Owned by Bollywood superstar Abhishek Bachchan, the Pink Panthers won the inaugural title in 2014 and a second title in 2022, and remain one of the league’s most followed franchises.

    Our work began in the 2025 season with ‘New Roar Begins’, a campaign marking the team’s move to a younger squad, and a fresh identity to carry it. The design theme ran across every touch point, from bus branding in each city to illustrated posters for the Jaipur home leg. Vlogs, an unplugged podcast and other content IPs were built from scratch. The impact: over 200 million views.

  • Punjab FC and Roundglass Sports

    Club and sports group

    Sport

    Football

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, On-ground production

    Punjab FC is the state’s only side in the top flight of Indian football, under Roundglass Sports, a group building a pathway from grassroots to elite through development centres across Punjab.

    Our work began in the 2024-25 season with a theme rooted in Phulkari artwork, carried across social media, venue branding, fan experience zones and the team bus, alongside the North Wala Swag campaign.

    For Roundglass Sports we cover the events that feed the pathway, from the Punjab Hockey League to the Village Sports Festival. We also track their athletes wherever they compete.

  • Tamil Nadu Premier League

    State level T20 league

    Sport

    Cricket

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, Paid marketing, On-ground production, Commercial

    Associated with the league since 2024, and for the iconic tenth season in 2026 we got to do all of it: a season identity that carried across ceremonies, on-ground branding, broadcast and the social feed. Creative shoots before the season, on-ground coverage through it. With the league going digital first on YouTube in 4K and three languages, we ran the paid marketing push behind the initiative.

    The result: 4 billion+ impressions, 33 million+ stream views and over 275 million on social.

  • World Legends Pro T20

    Legends T20 league

    Sport

    Cricket

    Services

    Design and motion, Social media, On-ground production, Paid marketing

    A marquee legends T20 league that landed in Goa for the first time in 2026, bringing names like Chris Gayle, Dale Steyn, Shikhar Dhawan and Suresh Raina back together for one more shot at T20 glory.

    Our work began with the league’s launch on social, then the buildup through player, squad and team reveals. On-ground coverage followed: trophy tour, player arrivals, interviews and matchday coverage, with photos and videos captured, edited and uploaded in real time.

    The result: over 340 million views and 700,000 followers in the inaugural season.

  • Vedanta Kalinga Lancers

    Hockey India League

    Sport

    Hockey

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, On-ground production, Paid marketing, PR and outreach

    Champions of the Men’s Hero Hockey India League in 2025-26, representing Odisha, India’s biggest hotbed for young hockey talent.

    The season identity was rooted in Odia culture: motifs from the Konark Wheel, the Sun Temple and Sambalpuri textiles, with the jersey colours as the palette. Illustrations drawn from scratch carried it onto OOH, merchandise and matchday posters built around host city landmarks, and animation led videos ran all season.

    The result: fastest growing team on social that season, 17,000 new followers, 24 million reached and a packed house for the Final in Bhubaneswar.

  • Tamil Nadu Cricket Association

    Governing body

    Sport

    Cricket

    Services

    Design and motion, Social media, On-ground production

    The BCCI affiliated body governing cricket in Tamil Nadu, from grassroots to international, and developing the game through age group, national and senior tournaments.

    Associated since the 2024-25 season, we revamped the look with distinct themes for men’s senior, women’s and age group matches, covered the games at Chepauk, and tracked Tamil Nadu players in the IPL and internationals. Photoshoots for every squad, on-ground coverage for home matches, three title wins covered along the way.

    The result: 130,000 new followers across two seasons, and 175 million impressions in 2025-26, all organic.

  • Squash Rackets Federation of India

    Governing body

    Sport

    Squash

    Services

    Branding and identity, Design and motion, Social media, On-ground production

    The governing body for squash in India, taking a sport that began in cantonments and private clubs onto the world circuit.

    Our work with SRFI began with the SDAT Squash World Cup in 2025: branding, social media and on-ground content production for a tournament India went on to win, a historic first.

    We now cover the Indian squash calendar and Indians competing internationally, handling branding for the major events and building the storytelling around the players.

  • Dubai Royals

    World Legends Pro T20 League

    Sport

    Cricket

    Services

    Branding and identity, Design and motion, Social media, On-ground production

    Champions of the inaugural World Legends Pro T20 League in 2026, captained by Shikhar Dhawan and featuring some of the biggest names in international cricket.

    Brought in ahead of the season to build the brand’s social presence, we made Dubai itself the design language, from the skyscrapers of Business Bay to the backlanes of Fahidi Market. A player announcement campaign set against the city’s landmarks came first, followed by live match coverage, video content with the players and sponsor shoots.

    By the end: champions on the field, and the most followed team online.

  • APL Pipers

    Multi sport group

    Sport

    Hockey, Chess, Table Tennis, Tennis, Padel

    Services

    Design and motion, Social media, On-ground production, Paid marketing, Commercial

    Owned by APL Apollo and led by Indian tennis legend Mahesh Bhupathi, the Pipers have competed across five sports, represented by iconic names including Rohan Bopanna, Magnus Carlsen and Manika Batra, with PR Sreejesh as Director of Hockey.

    Our work began in the 2024-25 season with a design system rebuild and implementing a single brand voice across teams that had been communicating separately. Content IPs built from scratch: On Tour for vlogs, Unplugged and Off-Duty for fun content, All Access for matchday, and Made of Steel for player stories. Title winning campaigns covered in Padel, Chess and Women’s Hockey.

  • Jaipur Pink Panthers

    Pro Kabaddi League

    Sport

    Kabaddi

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, Websites, Commercial

    Owned by Bollywood superstar Abhishek Bachchan, the Pink Panthers won the inaugural title in 2014 and a second title in 2022, and remain one of the league’s most followed franchises.

    Our work began in the 2025 season with ‘New Roar Begins’, a campaign marking the team’s move to a younger squad, and a fresh identity to carry it. The design theme ran across every touch point, from bus branding in each city to illustrated posters for the Jaipur home leg. Vlogs, an unplugged podcast and other content IPs were built from scratch. The impact: over 200 million views.

  • Punjab FC and Roundglass Sports

    Club and sports group

    Sport

    Football

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, On-ground production

    Punjab FC is the state’s only side in the top flight of Indian football, under Roundglass Sports, a group building a pathway from grassroots to elite through development centres across Punjab.

    Our work began in the 2024-25 season with a theme rooted in Phulkari artwork, carried across social media, venue branding, fan experience zones and the team bus, alongside the North Wala Swag campaign.

    For Roundglass Sports we cover the events that feed the pathway, from the Punjab Hockey League to the Village Sports Festival. We also track their athletes wherever they compete.

  • Tamil Nadu Premier League

    State level T20 league

    Sport

    Cricket

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, Paid marketing, On-ground production, Commercial

    Associated with the league since 2024, and for the iconic tenth season in 2026 we got to do all of it: a season identity that carried across ceremonies, on-ground branding, broadcast and the social feed. Creative shoots before the season, on-ground coverage through it. With the league going digital first on YouTube in 4K and three languages, we ran the paid marketing push behind the initiative.

    The result: 4 billion+ impressions, 33 million+ stream views and over 275 million on social.

  • World Legends Pro T20

    Legends T20 league

    Sport

    Cricket

    Services

    Design and motion, Social media, On-ground production, Paid marketing

    A marquee legends T20 league that landed in Goa for the first time in 2026, bringing names like Chris Gayle, Dale Steyn, Shikhar Dhawan and Suresh Raina back together for one more shot at T20 glory.

    Our work began with the league’s launch on social, then the buildup through player, squad and team reveals. On-ground coverage followed: trophy tour, player arrivals, interviews and matchday coverage, with photos and videos captured, edited and uploaded in real time.

    The result: over 340 million views and 700,000 followers in the inaugural season.

  • Vedanta Kalinga Lancers

    Hockey India League

    Sport

    Hockey

    Services

    Branding and identity, Design and motion, Outdoor and print design, Social media, On-ground production, Paid marketing, PR and outreach

    Champions of the Men’s Hero Hockey India League in 2025-26, representing Odisha, India’s biggest hotbed for young hockey talent.

    The season identity was rooted in Odia culture: motifs from the Konark Wheel, the Sun Temple and Sambalpuri textiles, with the jersey colours as the palette. Illustrations drawn from scratch carried it onto OOH, merchandise and matchday posters built around host city landmarks, and animation led videos ran all season.

    The result: fastest growing team on social that season, 17,000 new followers, 24 million reached and a packed house for the Final in Bhubaneswar.

  • Tamil Nadu Cricket Association

    Governing body

    Sport

    Cricket

    Services

    Design and motion, Social media, On-ground production

    The BCCI affiliated body governing cricket in Tamil Nadu, from grassroots to international, and developing the game through age group, national and senior tournaments.

    Associated since the 2024-25 season, we revamped the look with distinct themes for men’s senior, women’s and age group matches, covered the games at Chepauk, and tracked Tamil Nadu players in the IPL and internationals. Photoshoots for every squad, on-ground coverage for home matches, three title wins covered along the way.

    The result: 130,000 new followers across two seasons, and 175 million impressions in 2025-26, all organic.

  • Squash Rackets Federation of India

    Governing body

    Sport

    Squash

    Services

    Branding and identity, Design and motion, Social media, On-ground production

    The governing body for squash in India, taking a sport that began in cantonments and private clubs onto the world circuit.

    Our work with SRFI began with the SDAT Squash World Cup in 2025: branding, social media and on-ground content production for a tournament India went on to win, a historic first.

    We now cover the Indian squash calendar and Indians competing internationally, handling branding for the major events and building the storytelling around the players.

  • Dubai Royals

    World Legends Pro T20 League

    Sport

    Cricket

    Services

    Branding and identity, Design and motion, Social media, On-ground production

    Champions of the inaugural World Legends Pro T20 League in 2026, captained by Shikhar Dhawan and featuring some of the biggest names in international cricket.

    Brought in ahead of the season to build the brand’s social presence, we made Dubai itself the design language, from the skyscrapers of Business Bay to the backlanes of Fahidi Market. A player announcement campaign set against the city’s landmarks came first, followed by live match coverage, video content with the players and sponsor shoots.

    By the end: champions on the field, and the most followed team online.

Clients

Who we have worked with

Leagues, federations, teams and brands across cricket, kabaddi, football and more, at every level of the game.

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Testimonials

What our clients say

Mahesh Bhupathi

CEO, APL Pipers

India's first Grand Slam champion

Over the past year, the Sportwalk team has been an integral part of managing and strengthening our digital ecosystem. Their strategic approach, creativity, responsiveness, and understanding of the sports landscape have helped us build a more engaging and consistent digital presence. We've truly valued their partnership and commitment throughout this journey.

Abhishek Sinha

Head of Marketing, Punjab FC & Roundglass Sports

Sportwalk has been a trusted, high-impact partner in driving the digital and social media efforts of Punjab FC and Roundglass Sports. Their agility, responsiveness and consistency have enabled them to adapt to evolving demands and collaborate seamlessly with our internal teams. They have also developed a strong understanding of both brands, helping us create compelling stories around our teams, academies and athletes.

Cyrus Poncha

Secretary General, Squash Rackets Federation of India

Sportwalk has been a dependable partner to SRFI since the SDAT Squash World Cup 2025 and now manages the federation's social media communications. Their understanding of the sport, creative approach and consistent execution have significantly grown our digital presence and brought greater visibility to our players and events.

Mansi Chauhan

Head Communications & Media Advocacy,

Vedanta Aluminium Metal Ltd

From day one, Divakar and Sportwalk understood that Vedanta Kalinga Lancers isn't just another HIL franchise. It's a legacy team that carries the pride of Odisha and the state's hockey heritage. They turned that story into an identity, content and campaigns that felt authentic to our fans all year, and helped make our title winning campaign one to remember.

Nigel Rodrigues

Team Head, Jaipur Pink Panthers

Sportwalk continues to be a valued partner to Jaipur Pink Panthers across our brand and fan experience. Their team manages our social media and website, and has brought the Panthers' identity to life through our team bus designs and on-ground branding. They are creative, responsive and collaborative, and understand how to represent the club consistently across digital and physical platforms.

U. Bhagwandas

Honorary Secretary, Tamil Nadu Cricket Association

Sportwalk has handled Tamil Nadu Cricket Association and Tamil Nadu Premier League social media communications over the last few seasons, and as a result the state's cricket has built a strong following online, with fans now able to keep up with the game all year round.

Careers

Come join the squad

Account Managers

Chennai

Full time, Internship

Social Media Managers

Chennai, Remote

Full time, Internship

Graphic Designers

Chennai, Remote

Full time, Internship

Video Editors

Chennai

Full time, Internship

Motion Graphics Artists

Chennai

Full time, Internship

Sports Photographers

Project Location

Freelance

Sports Videographers

Project Location

Freelance

Send your resume and portfolio to

Contact

Let’s talk sports

Whether you are launching a property, planning a season or looking for a team that can take it from brief to matchday, we would like to hear from you.

01

Come as you are.

A full brief, a rough idea or just a problem. Each is a good place to start.

02

A reply within two working days

From someone who'd work on your project, never an automated reply.

03

Prefer email?

Write to contact@sportwalk.co and we'll get back to you.

By sending this form you agree to our privacy policy.

Who we are

Sportwalk Studio is a sports branding, media and marketing agency, partnering with leagues, federations, teams, brands and athletes since 2017. We build the identity, make the content, run the campaigns and create the fan experience.

Where to find us

Office No. 2A, Door No. AC5, 2nd Avenue, Anna Nagar, Chennai, Tamil Nadu 600040, India.

Sportwalk Sports Solutions Private Limited • Made in Madras. Matchdays everywhere.