Client profile:

Telugu Talons competes in the Premier Handball League, India's premier men's professional handball competition, featuring six teams. The inaugural edition of this event took place in Jaipur in 2023.

Project overview:

Between April and June of 2023, we worked extensively with Abhishek Reddy Kankanala, the franchise owner, to develop social media content with the goal of increasing visibility for Handball and the team.

Project impact:

Telugu Talons set league-best numbers by garnering more than 5.5 million impressions, 3.5 million video views, and amassing over 15,000 followers across all social media platforms.

Content formats:

Introduction to Handball

As Telugu Talons took part in the inaugural edition of the league, one of our primary objective was to enlighten our audience and kindle a genuine interest for watching this sport. 

To accomplish this, we crafted a series of concise yet impactful videos that focused on Handball 101 - the positions, the rules and showcasing India's standing on the global handball platform.

https://www.instagram.com/reel/Csdx17at-eb/embed

Behind the scenes coverage

With the goal of bringing a sense of connection, we made it a priority to capture behind-the-scenes moments. Whether it was the team outings, candid breakfast scenes, the intensity of training sessions, or the light-hearted challenges, our dedicated on-ground content creators were there to capture it all.

https://www.instagram.com/reel/CtBz0azLr8g/embed

https://www.instagram.com/reel/CttQjjTvTTr/embed

https://www.instagram.com/reel/Cto51ekP67D/embed

Matchday coverage

In addition to the essential matchday updates like line-ups and scorecards, we captured the intensity of the on-field action and the energy of the fans in the stadium. 

https://www.instagram.com/p/CtlHiPNx5dx/embed

https://www.instagram.com/reel/CtrbPUQpSa9/embed

Every match was an opportunity for us to craft a captivating video highlight that showcased not just the prowess of our team but also the unwavering passion of the Talons Army, the dedicated fans of Telugu Talons.

https://www.instagram.com/reel/Ctb5amQt1An/embed

Illustrations & Special posters

We focused on creating a series of captivating illustrations and posters that was not only used across various digital platforms but also in numerous offline collaterals. This strategic approach amplified our efforts in enhancing the team's visibility.

https://www.instagram.com/p/Ctl_ZmqRBIL/embed

https://www.instagram.com/p/CtotYEMRlp9/embed

Sponsors visibility content

Telugu Talons formed partnerships with renowned Pan-India brands, including A23 Games and Paradise Biryani. Our role involved skillfully showcasing these collaborations through digital channels and offline promotional materials.

https://www.instagram.com/reel/CtBlNqwPwev/embed

https://www.instagram.com/reel/CtIwdDwM8Vs/embed