The Shooting League of India (SLI), sanctioned by the National Rifle Associationof India (NRAI) and supported by the International Shooting Sport Federation (ISSF), is India’s first professional, franchise-based league for Olympic shooting events. With a mission to elevate shooting into the mainstream sporting ecosystem, SLI offers a professional platform for athletes while engaging wider audiences across the country.
What we did:
Sportwalk was entrusted with the responsibility to build the visual identity for the league’s inaugural edition, translating SLI’s ambitious vision into a strong, flexible, and scalable brand system.
A symbol of accuracy and excellence, the Shooting League of India’s logo captures the thrill of a perfect shot. The radiating curves symbolise a target, while the starburst impact mirrors both the energy of competition and the rise of shooting stars. The bold, modern “SLI – Shooting League of India” typeface reinforces strength, professionalism, and the league’s stature as a premier platform for Indian marksmen & markswomen.
A comprehensive colour palette was created, balancing vibrancy with professionalism, ensuring consistency across all touchpoints — from digital promotions to on-ground branding. Here’s a visual showcase of the identity system and assets created for the inaugural edition of Shooting League of India.
Impact:
Our branding work for the Shooting League of India has laid the foundation for its visual presence in the highly competitive Indian sports ecosystem. The flexible brand system ensures adaptability for future seasons while staying true to the league’s core identity — blending the heritage of Olympic shooting with the excitement of a professional sports league